Timmy Waters grew up near the banks of the Anacostia River. He was a rather small and scrawny young man who spent a lot of time wishing he were bigger and stronger. Timmy had a few friends throughout childhood and early adolescence, but he was a lonely boy for the most part.
One hot summer day Timmy decided he wanted to go for a swim. The nearest community pool was over an hour away on foot, so Timmy decided he would take a dip in the Anacostia River just down the street from his house. Timmy had no idea that the Anacostia was incredibly polluted and full chemicals that would change his life forever. As soon as Timmy dove into the water his skin began to burn. He had never experienced a feeling like that before. Timmy tried to cry out for help but he could not make a sound. Suddenly he felt everything in his body tighten as gills began to tear from his neck and his hands and feet turned into webbed slimy limbs. Timmy’s skin began to take a scaly and slimy form as well. He could suddenly slide through the water very quickly.
Timmy left the river after a long cooling swim in hopes that he would turn back to his regular self when he left the water. But Timmy found that people gave him strange looks and shrieked at him as he walked by with his heavy webbed feet smacking along the ground. Timmy’s peers ignored him and he was eventually band from all public places including school. Timmy realized the only place for him to go was the river.
After a few days in the river Timmy found he had some powers beyond any he’d read about in comic books. Timmy could communicate with the life forms in the river and direct them to do what he pleased. Timmy wanted the life forms of the river to help him clean it out, so that nobody else would experience the mutation he had. Timmy absorbed the pollutants in the river into his skin and released them as oxygen. After a while the locals began to catch wind of what was going on in the Anacostia and named the mutated creature that was cleaning up the river. Timmy was forever known as “The Anacostia Avenger.”
The up and coming company Soda Stream posted an advertisement that was banned from being shown during the Super Bowl. The advertisement featured a direct attack on Pepsi and Coca-Cola. Soda stream is a product that creates soda in a machine a customer can purchase. The company boasts the sustainability of its product by preventing the use of hundreds of thousands of plastic bottles a day.
The advertisement from Super Bowl Sunday shows two truck drivers (one carrying Pepsi and one carrying Coke) taking their products into a grocery store. As the two drivers race to enter the store, the bottles they are carting in begin to explode. The scene shifts to a man making soda in his kitchen using the Soda Stream product, while the commentator explains how many plastic bottles can be saved by using the new product. The company’s tag line, “ set the bubbles free” is a metaphoric example of the products point. This version of the advertisement was banned during the Super bowl because of its direct attack on the two soda companies, an edited version that didn’t target specific soda companies was shown.
The advertisement obviously aims to sell the new product, but does so by showing how sustainable and logical it is for somebody who drinks soda regularly to buy it. The advertisement gears toward a huge market populace, since according to a gallop poll; about 50 percent of Americans drink soda daily (Melnick). This large populous made it worth spending millions of dollars on a Super Bowl ad for a company that is still small.
One might question the ethics of this company after targeting specific soda companies in their advertisement, thought not aired, is now the homepage of their website. I do not think it was necessary for them to target specific soda companies. They could have targeted the industry as a whole and still gotten the point of their product across.
Advertisements, especially on super bowl Sunday, have to stand out. Companies realize that exploiting competition is a good way to make their product stand out, even though the ethics of this decision are questionable.
Melnick, Meredith. “American Soda Consumption: Half Of Us Drink It Everyday, Study Says.” The Huffington Post. TheHuffingtonPost.com, 25 July 2012. Web. 09 Feb. 2013.
2351 Sherbrooke Dr. NE ~ Atlanta, GA 30345
American University – School of Communication –Washington, DC May 2016
B.A. Public Communication Minor in Marketing
Lakeside High School, Atlanta, GA May 2012
Honors: College Prep Diploma with Honors and Distinction; GPA 3.7
RELEVANT COURSE PROJECTS:
- Principles of Macroeconomics- wrote two papers about the market system economy of capitalism and the modern U.S. economies struggles through the recession of 2008
- Understanding Media– Studied various departments of media, discussed managerial as well as skill based aspects of each one; also met people from major firms like Ogilvy and Mather, Google, and BP’s PR team
- U.S. Society– did multiple projects that focused on aspects of U.S. society. Project about malls, marketing, and consumerism in America as well as a project about Poverty and cost of living in the United States.
- International Business- looked at general business strategies of international companies, project focused on developing a strategy to get a small company to expand internationally.
- Visual Literacy- Created visual tool for marketing for a small non profit agency that focused on human rights.
Staff Writer, Lakeside Legend (High School Newspaper) Atlanta, GA 2011-2012
- Met deadlines for monthly news articles and editorials
- Wrote monthly articles for school Newspaper and literary magazine for readership of 1,500-2,000 high school students, faculty and staff
- Conducted extensive research and fact checking through first-hand interviews and credible resources.
Secretary, Key Club 2011-2012
Lakeside High School
Developed agenda and coordinated assignment of volunteers
Teaching Assistant, Alliance Theatre Summer Drama Day Camps
Atlanta, GA 2010, 2011
- Managed and motivated fifteen 5-8 year olds to participate in theatre instruction and learn acting skills.
- Computer: Microsoft Word, Excel, PowerPoint, Prezi, iMovie.
- Language: Great Rhetorical skills and ability to communicate well through writing and verbally.
- Social Media: Familiar with Facebook, Twitter, & WordPress
- Key Club 2010-2012
- Mock Trial 2009-2010
- World Affairs Club 2011-2012